IMAGINE yourself a college student in
your dorm room, eating pizza in your pajamas:
1.
Texting friends on cell phone – Pizza Party in Dorm Room 212
– 11 p.m. TONIGHT!
2. Watching TV
– if there is something on TV worth watching
3.
Updating Facebook profile, watching MySpace videos, “researching” with
Google
4. Chillin' – reading the
college newspaper, or a magazine
5. Listening
to music - iPod or the campus radio station – while studying
6.
Putting plans in motion for a major Halloween and Super Bowl dorm party
7.
Sleeping – a little
8. All of the
above
Pizza
and Pajamas is an emerging, direct-marketing product/service platform
that is not simply a customer-relationship management tool – but a long-term,
relationship-building gift box. Pizza and Pajamas
is a player beyond paper and ink. We are a college care package and a content
website producing entertainment, information and products. Pizza has always
been a social food to connect people enabling both affinity and attention. Nowhere
is this more evident than on college campuses. Back-to-school marketing used to
be about lunchboxes. Consider small, medium and large. Could a branded pizza
box be the new collegiate lunchbox? Is it cardboard, or is it content?
Google
recently hosted 80 education information-technology leaders at its Mountain
View, California headquarters to give a preview of its product suite called
Google Apps. Jeff Huber, Google’s vice president of engineering was quoted
stating that Google was targeting schools because “the education environment
is where you have leading edge users.” Wall Street Journal, author, Ben Worthen,
concluded, “Remember, today’s students are tomorrow’s business
leaders.” Google
Apps
Pizza and Pajamas is engaging
Seth Godin’s Permission Marketing phrase "Turning strangers into friends
and friends into customers". Afterall, what college student is going to say
“No” to pizza. A branded pizza box. Is it cardboard, or is it content?
Pizza and Pajamas agrees with Jeffrey Hayzlett, CMO of Kodak's Graphic Communications
Group in Rochester, NY. “Print is the new interactive media.” New
Interactive Media
Pizza and Pajamas
is open to any and all strategic business alternatives. Invite us to your table
to challenge our imagination and gain insight, or exclusive rights, to our patent-pending
process on how to develop marketing/advertising programs across all media.
Contact: Sylvia Dombrowski, Content Director/Owner
webslices@pizzaandpajamas.com
- - or call us at 856.854.7078.
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